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Engaging Your Audience

Please Stop Ignoring Young Patrons

03.01.2017 in Engaging Your Audience

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now is because we ignored them in their 20s and 30s. I can say that with authority because I’m one of them. And apparently, we’re going to...

Effective Audience Building

Great guide to using research to build audiences

25.08.2015 in Engaging Your Audience

If you haven't seen this latest report from the Wallace Foundation, it would be well worth your time to read it and consider using some of these approaches when fall rolls around. When I talk about audience development strategies with prospective clients, I am amazed at how...