Please Stop Ignoring Young Patrons

03.01.2017 in Engaging Your Audience

I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now is because we ignored them in their 20s and 30s. I can say that with authority because I’m one of them. And apparently, we’re going…

Digital Marketing

The Most Important Thing You Need to Do in 2017

14.12.2016 in Marketing The Arts

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told you that on average, these ads would be seen over 400,000 times, generate 16,000 visits to your website and result in over 800 ticket orders…