Engaging Your Audience

You Can’t Have a Pyramid Without a Base

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The 2018 annual fundraising results are in, and there’s good news and bad news. The good news is that, despite changes to tax laws that we thought might negatively impact…

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Please Stop Ignoring Young Patrons

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I’ll come right out and say it: the reason we have so few donors in their 40s and 50s now is because we ignored them in their 20s and 30s.…

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Why Tiering is Critical in Managing Your Portfolio Effectively

Required Reading for Every New Member of Your Staff

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Placing your donors into tiers is critical to success in arts fundraising, and a new series by Richard Perry and Jeff Schreifels at Veritus Group explain this better than any…

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Effective Audience Building

Great guide to using research to build audiences

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If you haven’t seen this latest report from the Wallace Foundation, it would be well worth your time to read it and consider using some of these approaches when fall rolls…

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