Marketing The Arts

Marketing Goal for 2019: Be More Human

Marketing Goal for 2019: Be More Human 1200 657 NeverDark

Last week I listened to a podcast, which is neatly summarized in this article. In it, social media strategist Mark Schaefer talks about his new book, Marketing Rebellion: The Most Human Company…

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Arts Marketing in 120 Minutes

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Indulge me a paragraph or two while I set the scene. My assignment was to teach a class of 50 students as much as I could about arts marketing in…

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Unexpected = Unforgettable

Unexpected = Unforgettable 1200 657 NeverDark

Generally, I like surprises. No, not a flat tire when I’m ready to leave work, or a surprise birthday party where I’ve arrived in a ratty pair of jeans and…

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Digital Marketing

The Most Important Thing You Need to Do in 2017

The Most Important Thing You Need to Do in 2017 1000 561 NeverDark

What if I told you your organization could receive $120,000 per year in free advertising? And what if I told you that on average, these ads would be seen over…

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How to Manage the 3 Kinds of Inactive Email Subscribers

Managing inactive email subscribers

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I think many of us are guilty of continuing to send email to people who haven’t given any sign that they’re interested in what we’re sending. Here’s what Chad White…

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